**Why XRP Tundra’s Price of $10 Suddenly Might Not Sound Crazy After This Week’s ETF Launch**

The launch of Canary Capital’s spot XRP ETF has significantly altered market expectations for the entire XRP ecosystem. The new ETF, XRPC, debuted with an impressive $59 million in first-day trading volume, marking it as the biggest ETF launch of the year and surpassing Bitwise’s BSOL debut.

Within hours, analysts began reevaluating where the XRP market could realistically move over the next several years. Notably, projections of XRP reaching $10 are no longer viewed as speculative fantasy. This shift in outlook doesn’t just impact XRP itself; it has broader implications for emerging ecosystems built directly on or aligned with the XRPL architecture, such as XRP Tundra.

A payments-focused blockchain attracting institutional capital at this scale changes how investors assess long-term value across the entire XRPL-linked landscape.

### ETF Demand Shows Institutions Are Now Treating XRP as a Payments Rail, Not a Speculative Token

XRPC’s outstanding performance didn’t just meet expectations — it reset them entirely. Bloomberg ETF analyst Eric Balchunas highlighted that out of more than 900 ETF launches this year, none matched the opening demand witnessed for XRP. The volume even surpassed Bitwise’s BSOL, which has served as a major benchmark for early digital-asset ETF adoption.

This distinction matters because institutional trading volume behaves differently from retail market activity. When funds enter the market through an XRP ETF, they are engaging with the network not for speculative volatility but for its fundamental payment-rail functionality.

Canary Capital CIO McClurg emphasized this point in an interview with Crypto Prime, stating that XRP is fundamentally different from cryptocurrencies like Bitcoin or Ethereum. Unlike those assets, which compete as a store of value or smart contract platforms, the XRP Ledger functions as a global settlement layer designed for fast, low-cost transactions.

If the market begins to value XRP similarly to how traditional finance values settlement infrastructure—such as SWIFT alternatives or cross-border payment networks—the demand for XRP could grow far beyond typical speculative cycles. This paradigm shift directly benefits secondary ecosystems built on the reliability of the XRPL.

### Price Models Now Push XRP’s Potential Higher

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*Published on BitcoinEthereumNews.com*
https://bitcoinethereumnews.com/tech/why-xrp-tundras-price-of-10-suddenly-might-not-sound-crazy-after-this-weeks-etf-launch/