Longtime Jacksonville-based lobbying firm The Fiorentino Group is changing its name to The Florida Group, the firm announced late Wednesday at an event celebrating the opening of its new office in historic Riverside with a who’s who of Northeast Florida in attendance. The firm, founded by veteran Florida lobbyist Marty Fiorentino, will soon celebrate its 25th year in business. “We are still TFG, and I’m not going anywhere, but the time is right for a name that better reflects our growth and the team that we’ve assembled. I’ll continue as President and Joe Mobley, who has been with me for nearly 18 years, will continue as Managing Partner,” Fiorentino said. “So excited for my friend Marty Fiorentino as he expands his business in Northeast Florida and beyond,” added U. S. Sen. Ashley Moody. “As a leader in his field, I know his team will continue to bolster the success of his clients and our great state of Florida.” Fiorentino and his team have established a strong presence in Florida over the years. The firm is well respected by peers, officials they work with and the clients they represent. “It’s been a pleasure to watch the growth and success of The Fiorentino Group. I’ve known Marty and his team for many years and, having witnessed their work in Tallahassee and Washington, I appreciate their hard work, honesty and knowledge of the process,” U. S. Rep. Aaron Bean said. Senate President-Designate Jim Boyd added, “TFG has been a fixture in Florida politics for nearly a quarter century, and I’ve had the honor of having a personal and working relationship with them for a good portion of that time. I know the new name won’t change anything about how they successfully represent their clients in the professional, ethical manner us legislators have grown accustomed to.” After deciding on the new name, TFG’s Mobley worked closely with a Jacksonville-based creative firm to bring the firm’s vision to life. The new logo for The Florida Group bridges the past, present, and future. “Keeping the ‘TFG’ moniker, our familiar compass, and a similar font were our goals, and I think we’ve accomplished that,” said Mobley. “To me, the compass looks like the sun rising on TFG 2. 0, and we couldn’t be more thrilled as we take the firm to the next level.” “Keeping the ‘TFG’ moniker, our familiar compass, and a similar font were our requests of Wingard, and I think they nailed it,” Mobley said. “To me, the compass looks like the sun rising on TFG 2. 0, and we couldn’t be more thrilled as we take the firm to the next level.” House Speaker-Designate Sam Garrison also offered his congratulations. “Marty and Joe have been friends long before I was elected to the House, and I’ve watched them assemble a quality, highly effective team as they’ve grown over the years. I wish them the best on this exciting new chapter,” he said. Over recent years, TFG has realized steady annual growth while adhering to its longtime mantra of “Influence with Integrity,” a value that remains paramount in how the firm conducts business. “TFG’s strong political acumen and governmental knowledge make them adept at guiding the organizations they represent, both at the state and local level, through complex political processes. Whether it be the doors of City Hall or the rotunda of the Capitol, I know Jacksonville has benefited when this team is involved,” added Jacksonville Mayor Donna Deegan. In addition to the rebrand, The Florida Group is formalizing two growing practice areas to be headed up by partners Davis Bean and Melissa Langley Braude. Bean will take the help of the firm’s Florida Congressional Delegation practice, which includes blue-chip clients like CSX, JAXPORT, and Othram Labs. Bean takes this on in addition to his current role as leader of the firm’s state relations. Braude, who has expanded the firm’s local government relations activities in recent years by representing clients like the University of North Florida, Motorola, NextEra Energy and others, will chair that practice area. Jacksonville City Council Vice President Nick Howland singled out Braude in his praise for the firm. “This is a fantastic choice for TFG. Melissa has a deep understanding of the critical issues impacting the City and our Northeast Florida businesses and effectively navigates her clients through the complexities of City policymaking and budgeting. Congratulations to Melissa on her well-deserved promotion,” Howland said. “The TFG team works thoughtfully and methodically, and they care about the issues impacting their clients. I have no doubt the firm will continue to grow and succeed long into the future,” Bead said.
https://floridapolitics.com/archives/766696-tfg-2-0-fiorentino-group-rebrands-as-the-florida-group-expands-practice/