**Jennifer Lopez Named Global Brand Ambassador for Zen Diamond**

Zen Diamond, the renowned jewelry house known for its fusion of timeless craftsmanship and bold, modern design, has announced Jennifer Lopez as its new global brand ambassador. This collaboration marks a significant milestone in Zen Diamond’s international expansion, which now spans across 22 countries, as the company continues its journey toward becoming a globally recognized luxury brand.

At the beginning of August 2025, while touring across Europe and Asia on her “Jennifer Lopez Up All Night” tour, Jennifer Lopez was introduced to Zen Diamond. Captivated by the brand’s artistry and vision of elegance and empowerment, Lopez felt an immediate connection. What started as a chance encounter quickly blossomed into a creative partnership.

Today, Jennifer Lopez proudly represents Zen Diamond as their global ambassador and will collaborate on exclusive surprises that reflect the brilliance and sophistication defining both the artist and the brand.

The new Zen Diamond advertising campaign, shot in Los Angeles by renowned photographer Norman Jean Roy, perfectly blends Lopez’s signature charisma with the radiant beauty of Zen’s diamond jewelry. The campaign captures a powerful image of glamour and sophistication, embodying the spirit of both icon and brand.

Emil Güzeliş, Chairman of the Board of Zen Diamond, expressed his enthusiasm, stating:
“Collaborating with Jennifer Lopez, a powerful and inspiring artist with a truly global influence, is tremendously exciting for us. Her energy and presence perfectly embody Zen’s vision and the spirit of our creations. This partnership will be a milestone in our brand’s international growth story.”

Neil Sonawala, Managing Director of Zen Diamond India, added:
“India represents an incredibly dynamic market where heritage meets modern aspiration. At Zen Diamond, our vision is to make natural diamond jewellery an everyday expression of individuality and confidence. With our expanding retail presence, strategic partnerships, and global collaboration with Jennifer Lopez, we are shaping a new era of contemporary luxury for Indian consumers. With its unwavering focus on innovation, artistry, and storytelling, Zen Diamond looks ahead to a luminous future defined by creativity, craftsmanship, and global collaboration.”

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