**Hero MotoCorp Expands to Italy, Its 49th International Market**

*By Mudit Dube | Oct 13, 2025*

Hero MotoCorp, the world’s largest two-wheeler manufacturer, has officially entered the Italian market. This expansion marks the company’s 49th international presence and represents a significant milestone in its global growth strategy.

With established advanced R&D facilities in Germany and India, Hero MotoCorp is committed to delivering sustainable and smart mobility solutions tailored to diverse rider preferences worldwide.

**Strategic Alliance: Partnership with Pelpi International**

To facilitate its entry into Italy, Hero MotoCorp has partnered with Pelpi International, one of the country’s largest distributors. Pelpi International operates an extensive network of over 160 dealers, offering two-wheeler sales, service, and parts across Italy.

Initially, Hero MotoCorp’s products will be available in major Italian cities through more than 36 dealers, with plans to expand this network to 54 dealers in the near future.

**Market Strategy: Aiming to Redefine the Future of Mobility**

Sanjay Bhan, Executive Vice President of Hero MotoCorp, described the Italian market entry as a pivotal step in the company’s global expansion journey. He emphasized Hero MotoCorp’s vision to “redefine the future of mobility” by introducing next-generation smart mobility solutions.

Cesare Gali, Managing Director of Pelpi International, expressed pride in leading Hero MotoCorp’s foray into Italy. He highlighted that models like the Hunk 440 and Xpulse 200 address important segments in the Italian market, offering consumers a unique combination of advanced technology and value.

This strategic move is expected to strengthen Hero MotoCorp’s international footprint and bring innovative two-wheeler options to Italian riders.
https://www.newsbytesapp.com/news/auto/hero-motocorp-launches-operations-in-italy/story