The digital advertising landscape has never been more complex, and the pressure to deliver measurable results is higher than ever. To help advertisers navigate this environment and drive improved campaign performance, we’re excited to announce two new agents powered by the latest Gemini models: **Ads Advisor** and **Analytics Advisor**.

These innovative tools are rolling out to all English-language accounts across Google Ads and Google Analytics, with global availability beginning in early December.

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### Meet Ads Advisor: Your Personalized Campaign Assistant

When running a Performance Max campaign, Ads Advisor offers personalized recommendations tailored to your goals. For example, simply ask:
*“How can I optimize my campaign for an upcoming seasonal event?”*
Ads Advisor will suggest relevant actions, such as adding sitelink extensions. After your review and approval, it can apply these changes directly to your account—turning suggestions into improvements in just minutes.

#### Personalized Performance Analysis at Your Fingertips

One of the standout features of Ads Advisor is its seamless integration within your Google Ads account. It learns from your past interactions, becoming more tailored to your needs over time. This results in real-time, personalized analysis and reporting grounded in your own data and business objectives.

You can request performance summaries like:
*“How is my campaign doing?”*
Or diagnose issues with questions such as:
*“My main holiday campaign just dropped. Can Ads Advisor tell me why?”*

Ads Advisor identifies potential problems and recommends actionable next steps to enhance campaign performance.

#### Instant Policy and Performance Diagnostics

Ad disapprovals can halt a campaign instantly. Ads Advisor acts as your dedicated Policy and Performance Diagnostics expert. Ask direct questions like:
*“Why are my ads disapproved?”*

The tool helps identify the root cause, recommends fixes, and in some cases, can even implement the necessary changes—such as editing an ad URL—once you approve.

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### Introducing Analytics Advisor: Your Data-Driven Personal Analyst

Analytics Advisor revolutionizes how you unlock critical business insights. Embedded within Google Analytics (GA), it provides a conversational AI experience designed to help you make faster, smarter decisions by analyzing your data in real time.

Available from December for both GA Standard and Google Analytics 360 properties in all English language accounts, here’s what you can expect:

– **Holistic Performance Insights:** Ask broad questions like *“How is my site doing?”* and Analytics Advisor instantly generates tailored reports giving you a comprehensive pulse check on your business health.

– **Specific Metric Queries:** Dive deep by asking detailed questions such as *“What have my active users been doing over the last 30 days?”* to get instant answers on key metrics and user behavior.

– **Root Cause Analysis:** Wondering *“Why did my active users spike on September 25th?”* Analytics Advisor performs a key driver analysis, pinpointing the most relevant factors behind performance changes and prioritizing those aligned with your business outcomes.

– **Conversational Exploration:** Follow up with intuitive questions guided by Analytics Advisor’s conversational flow to dig deeper into your data—accelerating your journey from insight to action.

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### More Than Insights: Actionable Growth Recommendations

Analytics Advisor doesn’t stop at analysis. It offers clear, step-by-step recommendations to optimize your strategy. For instance, after analyzing a spike in traffic, you might ask:
*“Based on that spike, what is the best opportunity to convert or re-engage the most valuable users from that September 25th traffic?”*

The tool will suggest high-impact growth opportunities, prioritizing actions that best support your business goals.

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### Your Always-On Advantage: Ads Advisor & Analytics Advisor

During the busy holiday season and beyond, speed and precision are critical to campaign success. Ads Advisor and Analytics Advisor are designed to give you a competitive edge with personalized insights, recommendations, and streamlined execution—right from within your Google Ads and Google Analytics accounts.

These tools will be available for you to try starting early December. Simply log in to your accounts to explore these experiences firsthand.

Stay tuned as we continue to launch new features throughout 2026, empowering you to drive better performance and efficiency aligned with your business outcomes.

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For more detailed information, visit the [Google Ads Help Center](#) and [Google Analytics Help Center](#).
https://blog.google/products/ads-commerce/ads-advisor-and-analytics-advisor/