New Delhi: Beverage major Coca-Cola India, in partnership with the International Cricket Council (ICC), is spearheading a series of initiatives under its flagship Maidaan Saaf campaign at the ICC Women’s Cricket World Cup 2025.

The campaign brings together community members, recycling partners, and event collaborators to implement practical waste solutions and enhance fan engagement across host venue stadiums in India during the Women’s Cricket World Cup, scheduled from September 30 to November 2.

As part of the initiative, stadium authorities, housekeeping staff, and waste workers will focus on raising awareness about responsible waste management practices. Additionally, volunteers will actively engage with fans to guide them on proper waste segregation.

These efforts build on the success of the ICC Men’s World Cup 2023, where Coca-Cola India facilitated one of the largest waste-management programs ever organized at a sporting event in the country.

*Disclaimer: This story is from a syndicated feed. Nothing has changed except the headline.*
https://www.freepressjournal.in/business/coca-cola-india-partners-with-international-cricket-council-taking-initiatives-under-flagship-maidaan-saaf-campaign-at-the-womens-world-cup-2025