It was billed as the “decision of all decisions”, fueling speculation of a potentially seismic announcement which left the basketball world on tenterhooks and sent Los Angeles Lakers ticket prices soaring. But LeBron James’ cryptic video released on Monday, which set the Internet abuzz. turned out, after all, to be a marketing gimmick. READ: Cryptic
Ayushmann Khurrana, known for blending relatability with wit on-screen, is back in the spotlight this time as the face of Amazon Pays new campaign, Payments ka A to Z. The campaign, launched on October 1, 2025, positions Amazon Pay as a one-stop destination for all payment needs, from UPI and cards to bills, wallet, pay later, and travel bookings. In the light-hearted ad film, Ayushmann is seen navigating a hilariously chaotic household where shoes turn up in food containers and clothes appear in dishwashers. The exaggerated humor drives home the message of how scattered payments across multiple apps often feel and why Amazon Pays unified interface offers a simpler solution. Sharing his excitement about the association, Ayushmann Khurrana said, “I’m delighted to continue my association with Amazon Pay with the ‘Payments ka A to Z’ campaign. What excites me about this innovation is how it truly puts the customer first by making Amazon Pay the one stop shop for all payments, deals and rewards a gamechanger for users looking for simplicity and efficiency. The film captures that thought with humour, but the message is clear how Amazon Pay is making digital payments simpler, smarter and more rewarding.”The updated Amazon Pay wallet, now easily accessible from the Amazon. in homepage and through its shortcut app, brings all payments into one organized hub. Customers can pay bills, book travel, manage cards, and even access personalized recommendations that surface the most rewarding payment option in real time. View this post on Instagram A post shared by Ayushmann Khurrana (@ayushmannk)Vikas Bansal, CEO of Amazon Pay India, added, “Building on our long-term collaboration with Ayushmann Khurrana, who continues to reflect our commitment towards simplicity and innovation, Amazon Pay is taking a significant step forward with ‘Payments ka A to Z’ campaign. This upgrade transforms Amazon Pay into a complete payment solution that brings every major payment instrument into a single place. With this campaign, Amazon Pay delivers on its promise the A to Z of payments, all working smarter for millions of Indians.”The campaign, conceptualized by Quotient Ventures, will be rolled out across TV, digital, and social platforms. With Ayushmann at the forefront, the brand hopes to connect with a wide audience while driving adoption of the platforms new integrated features. Also Read: Thamma trailer launch: Ayushmann Khurrana says, Maddock Horror Comedy Universe is most sought-after in HISTORY of Indian cinema: Dinesh Vijan states, Ayushmann is a SEXY beast. his career-BEST performance.
MANILA, Philippines — Early in my career at RFM Corp., I was assigned the additional responsibility of doing food service sales, a role that combined both sales and brand management. This rare arrangement became a powerful learning opportunity. Managing both areas taught me how sales and marketing must work together, and how understanding both offers
It’s not a movie. It’s a souvenir. By the time Taylor Swift’s promotional for her “The Life of a Showgirl” album hits theaters on Friday, the album will already be number 1 on every chart. The 90 minute commercial playing only this weekend will show the album’s first video, for a song called [.] The post Taylor Swift Promo Film “Life of a Showgirl” Sells Out Most Friday Shows at $12 a Pop, Will Be Number 1 at Box Office This Weekend appeared first on Showbiz411.
