Ubisoft appears to be facing significant challenges lately, with recent developments taking a heavy toll on the company’s stock. This week, Ubisoft announced a major reorganization that included the cancellation of six game projects—most notably the long-awaited *Prince of Persia: The Sands of Time* remake—and the closure of two studios. Following these announcements, Ubisoft’s stock price (UBSFY) plunged roughly 30 percent by Thursday morning.

The company made the reorganization announcement early on January 21, initially resulting in only a slight dip in stock value. However, the full impact became clear on January 22, when the stock dropped sharply from $1.30 per share at the previous day’s close to $0.92 as the market opened on Thursday.

Over the past year, Ubisoft has maintained a relatively low profile, with just a few releases. The spotlight shone mainly in 2025 around the launch of *Assassin’s Creed Shadows*. Aside from that, Ubisoft’s news centered on forming a subsidiary in partnership with Tencent and greenlighting several media projects, including a *Riders Republic* movie and an *Assassin’s Creed* Netflix series.

Investors were further unsettled when Ubisoft abruptly paused share trading—a move that was later clarified as related to the company restating its financial results for 2024-25. This period of uncertainty has left many questioning what lies ahead for the iconic game publisher.
https://www.shacknews.com/article/147522/ubisoft-ubsfy-stock-crash-30-percent