On November 18, BIGHIT MUSIC’s CEO, Shin Seong-jeong, sat down for an interview with Music Business Worldwide, where she explained the plans for BTS’s upcoming 2026 comeback. Following the members’ completion of their mandatory military enlistment, netizens worldwide have been awaiting their group comeback, which was announced back in July 2025 during a group Weverse livestream. Ad When the interviewer enquired about the anticipation around the group’s 2026 comeback, she explained the challenges she aims to overcome in creating the comeback. Here’s what she explained: “The biggest challenge is ensuring that, as always, BT S’s music carries the authenticity and meaning that transcend time and generations. BT S are not just global stars; they are 21st-century pop icons who have shared their experiences and emotions through music, creating empathy that bridges cultures and generations.” Ad Trending Shin Seong-jeong continued, “The key lies in how sincerely their next chapter is conveyed as they come together once again to complete their shared narrative. This moment also represents a tremendous opportunity a chance for BT S to musically reconnect with their fans while building on the legacy they’ve created. At BIGHIT MUSIC, we’re dedicated to supporting this process carefully, ensuring that every step forward is both creatively fulfilling and emotionally genuine for the artists.” Ad When this part of the interview reached ARMYs, they had divided opinions about the same. While some people were glad about the agency’s sincerity and clear vision towards BTS’s 2026 comeback and other future projects, some were also concerned about the probability of agency’s ability to keep up with these promises. Several people expressed their doubts about the execution and also suggested that the group should change labels or have its own agency. Ad They explained that they require additional attention and planning, BIGHIT MUSIC cannot afford the same with other successful artists like TXT and CORTIS under them. Here are a few fan reactions regarding the same: “i hope u do what u speak” said a fan rai⁷ mamavote @0613knjjk i hope u do what u speak Ad More fans and netizens reacted to the interview with BIGHIT MUSIC’s Shin Seong-jeong. Geminorum Serpent @Dreamreader12 A whole nothing-burger, esp. in terms of any relevant, concrete info about the BTS cb. I especially love the never-ending teasing about the tour next year, for which there are still no announcements and dates. Super professional. And it’s just the label’s president interview. Ad Quę ēn ʲⁱᵐⁱⁿ’ˢ ᵐᵘˢᵉ~ 🇵🇸🕊️ @zegdapitra Please start by replacing your promotion and marketing and media department cuz they suck at their job. Then talk about wanting to support your artists. Ad Xylo Holt 🦋 🪷 ⚜️ BTS YEAR ⟭⟬ᴱ ᴬᴿᴱ ᴮ⟬⟭ᶜᴷ @Amoverh1 Sincerity won’t be an issue with our 7. What we want from this company is the biggest marketing and proactive support in the industry so there are no system issues, distribution issues, and all the other BS they get from the global industry that both love and hate them Ad grlwluv𝟽 ⟭⟬ᴱ ᴬᴿᴱ ᴮ⟬⟭ᶜᴷ ʲᵐ @fan_Shookie_7 I read all of her words & yet don’t get the sense on where she stands with BTS & their legacy, how she’s leading the biggest band in the world forward. She keeps bundling them with bh other acts. Maybe another interview focus on her vision for bts is needed. Ad On the other hand, fans had positive perspectives on the interview and trusted the BIGHIT MUSIC’s CEO and her words. JAMAISVU🍝 @mni4rmy ah she’s been taking care our boys since day 1 Ad belu @belu_2arg Thanks Ceo Shin Seon Jeong, take care of them 💜✨️ Ad jay @tawrussy some people getting mad for this woman and doesn’t realised she protected bts since pre-debut Ad JanneRosel(Li) @li_rosel In every social platform YouTube, TikTok, everywhere there’s always some new content about BH’s new group popping up. And if she’s really the one behind this project, I’m 100% sure it’s going to be amazing. I’m already excited for the comeback and can’t wait to see Ad BIGHIT MUSIC’s CEO, Shin Seong-jeong, expands on the plans for BTS’s upcoming 2026 comeback When the interviewer asked about what the success of BTS’s comeback looks like for the agency, BIGHIT MUSIC, the CEO explained that they want to continue to stand as a label that holds diverse and talented artists with authentic styles. Here’s what she stated: “The upcoming comeback of BT S marks not only a new beginning for the group, but also for BIGHIT MUSIC as a label, as artists like TOMORROW X TOGETHER and CORTIS will continue to grow and express themselves in their own unique ways.” Ad She continued, “My vision is to ensure BIGHIT MUSIC remains a label that consistently attracts diverse and talented artists who want to be part of our story, where individual authenticity and growth are valued. Equally important is the environment we create for our people. I want every member of the team to discover and never lose sight of their own strengths.” Ad Therefore, fans and netizens have been eagerly looking forward to more information regarding the release of BTS’s 2026 comeback. × Feedback Why did you not like this content? Clickbait / Misleading Factually Incorrect Hateful or Abusive Baseless Opinion Too Many Ads Other Was this article helpful? Thank You for feedback Edited by Aishwarya Sai.
https://www.sportskeeda.com/us/k-pop/news-hope-u-u-speak-army-reacts-ceo-shin-seon-jeong-details-bighit-music-s-commitment-bts-most-anticipated-2026-comeback