**BTS’s Taehyung Sends ‘Hirono’ Doll Keychain Flying Off Shelves**

*By Apoorva Rastogi | Oct 08, 2025 04:04 PM*

BTS member Kim Taehyung, also known as V, has once again demonstrated his immense global influence. On October 4, Taehyung was spotted at Incheon International Airport en route to Paris Fashion Week. While his outfit attracted considerable attention, it was the Hirono doll keychain hanging from his Celine bag that truly stole the spotlight—and sparked an instant sell-out of the collectible.

The plush toy is a collaboration between Chinese artist Lang and Pop Mart, a company renowned for its designer toys. Officially named the *Hirono Living Wild Fight For Joy* edition, the doll features a character dressed in a brown suede bear suit and denim overalls, holding a small torch symbolizing courage and hope.

**Instant Sell-out**

Following Taehyung’s airport appearance, the Hirono doll experienced unprecedented demand. Reports indicate that over 500 units sold within just 24 hours through Pop Mart’s official stores in China, leading to a rapid and complete sell-out.

**Collector Trends and Fan Reactions**

Before Taehyung was seen with the doll, the Hirono had already gained popularity among art toy collectors. However, its association with the BTS star propelled it into a global sensation.

Fans quickly dubbed Hirono “the new Labubu,” referencing Pop Mart’s previous viral toy line. One fan humorously commented, “Labubu walked so Hirono could run,” while another exclaimed, “Taehyung’s Midas touch in action!”

The phenomenon underscores Taehyung’s remarkable ability to influence trends and solidifies the Hirono doll’s status as a must-have collectible.
https://www.newsbytesapp.com/news/entertainment/bts-s-v-ignites-worldwide-craze-for-hirono-doll/story