MANILA, Philippines — Early in my career at RFM Corp., I was assigned the additional responsibility of doing food service sales, a role that combined both sales and brand management. This rare arrangement became a powerful learning opportunity.

Managing both areas taught me how sales and marketing must work together, and how understanding both offers significant advantages in driving business success.

https://business.inquirer.net/550403/why-salespeople-must-learn-to-shift-their-selling-styles